snugAlicious

snugAlicious

The inspiration behind the company set up was the birth of the founder's son Jake. As parents of a newborn, they quickly identified a need for clothing that put children's comfort, entirely first and foremost. The idea of having loungewear just for kids, stemmed from their own habits at home. Regularly, they would come back from a long day, kick off their work/formal/stuffy attire and get straight into their casual comfy “home” clothes, to just feel lovely.


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